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MC 502: Strategic Brand Management: Creating Brand Ownership
The most valuable assets that company has are the brands that firm has invested in and developed over time. This is true for large conglomerates as well as small start-up companies. Students will learn the concept of organizing marketing activities and P&L responsibility around t...
Professors: Sondra S. Simpson
Terms: N/A | Credits: 1.5
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MC 503: Strategic Brand Management
The most valuable assets that a company has are the brands that it has developed and invested over time. Students will explore the components of a brand, its equity and emotional benefits and an understanding of how to develop a meaningful "brand relationship" with the customer ...
Professors: Gary Schuetz; Sondra S. Simpson
Terms: N/A | Credits: 3
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MC 504: Account Planning
This will be a course based heavily on the practice of creating insights for advertising strategy through qualitative research and relationship development with the consumer. The end products are well-rounded insightful creative strategies that lead to effective and more dynamic ...
Professors: Sondra S. Simpson
Terms: N/A | Credits: 1.5
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MC 510: Marketing Foundations: The Art of Marketing
This course teaches students how to develop and evaluate marketing plans. Topics include company business plans; how products/services are designed, created, tested, produced, priced, positioned and distributed; market segmentation and product life cycles; the economic foundation...
Professors: Arjun Chakravarti; Joel Goldhar; M Krishna Erramilli
Terms: N/A | Credits: 3
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MC 514: The Marketing Communication Plan: Developing Transformative Marketing Strategies
In this course, students learn how to identify and evaluate the full gamut of competitive strategic alternatives in both business to business and business to consumer marketing using a wide variety of analytic tools to develop and analyze consumer insights. Based on this analysi...
Professors: Sanford A. Bredine
Terms: N/A | Credits: 3
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MC 516: Marketing and Advertising Research: Building Consumer Insight
AThis course is an introduction to the purposes and methods of research. The course is a state-of-the-art hands-on course that concentrates on how research provides critical information for marketing and communication decisions. Topics include identification of the research probl...
Professors: David Richardson; Nilmini Wickramasinghe; Suzanne Weiss
Terms: N/A | Credits: 3
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MC 516: Marketing and Advertising Research: Building Consumer Insights
AThis course is an introduction to the purposes and methods of research. The course is a state-of-the-art hands-on course that concentrates on how research provides critical information for marketing and communication decisions. Topics include identification of the research probl...
Professors: Gary Schuetz
Terms: N/A | Credits: 3
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MC 517: Quantitative Research
A state-of-the-art hands-on course focusing on techniques to forecast industry trends, validate consumer behavior as well as quantify market segment attributes. Core Content: Quantitative methodology for providing key decision-makers with proper business decision guidance.
Professors: Nilmini Wickramasinghe
Terms: N/A | Credits: 1.5
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MC 520: Understanding the Target Audience
UUnderstanding the demographics and psychographics of target audiences is essential to an effective marketing communication strategy. From data to information to insightful strategic marketing, this course covers what¿s important to know to make more effective marketing decisions...
Professors: Siva Balasubramanian
Terms: N/A | Credits: 3
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MC 520: Consumer Behavior: Understanding the Target Audience
Understanding the demographics and psychographics of target audiences is essential to an effective marketing communication strategy. In this course, social, cultural and psychological factors are explored with particular attention to motivation, how attitudes are shaped and alter...
Professors: Gary Schuetz
Terms: N/A | Credits: 3
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