Launching new ventures and entrepreneurial companies; components of successful business plans and feasibility studies; perceptual processes of opportunity recognition; entrepreneurial creativity and innovation. Career opportunities.
Mentors from the business community guide student teams as they revise business plans, research capital markets, pitch to potential investors and attempt to launch technology-based new ventures conceived in ENTR 555.
Application of principles from management and marketing to entrepreneurial firms. Emphasis on consulting with young and small firms and developing a consulting practice. Assessment, problem-solving, and change facilitation.