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MKTG 360: Introduction to Marketing
The role of marketing in business and society. The marketing decision process in domestic and international settings. Required of all students in the College of Business Administration. 
Professors: King, C; Shu, C
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MKTG 452: Principles of Retailing
The theory and practice of making retailing decisions regarding pricing, product, place and promotion, and the development of strategy based on market competition and trends. 
Professors: Abbam Elliot, E
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MKTG 460: Marketing Analytics
Introduction to data-centered analysis for critical aspects of marketing, such as sales forcasting, profitibility analysis, market segmentation, promotion budgeting, and database marketing. 
Professors: Malter, A
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MKTG 461: Consumer Market Behavior
Understanding consumer decision processes; steps in decision making, including need recognition, perception, cognition and attitude formation; effect of environmental social, psychological, and individual difference factors on consumer decision making. 
Professors: Fregetto, E; Moon, K
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MKTG 462: Marketing Research
An investigation of the gathering, analyses and interpretation of information used in solving marketing problems. Both qualitative and quantitative methods are employed in developing an analytical framework. 
Professors: Beuk, W; Fregetto, E
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MKTG 463: Marketing Channels and E-Commerce
Develop an integrated distribution system; relationship to firm's marketing structure (logistics); evaluation of decisions on sources, plant and warehouse location, domestic and int'l outlets. Analysis by marketing channels & e-commerce role in distribution. 
Professors: Koehler, D
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MKTG 465: Strategic Marketing Planning and Management
Development of marketing plans for strategic and tactical programs to achieve the firm's marketing objectives. 
Professors: King, C; Shu, C; Spanjol, J
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MKTG 469: Global Marketing
The strategic and tactical marketing of goods and services to countries beyond domestic or current markets. Distinct economic, socio-cultural, and political-legal-regulatory environments are considered. 
Professors: Nakata, C
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MKTG 473: The Personal Selling Effort in Marketing
Analysis of selling strategies and tactics in different situations; problems of managing sales force. Cultural differences in selling techniques as well as ethical concerns will be discussed. 
Professors: Koehler, D
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MKTG 474: Advertising and Sales Promotion
The management, planning, creation, evaluation and use of advertising and sales promotion. Evaluation and critique of an ad campaign. 
Professors: Koehler, D
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